We know, not only how things look but also how they ought to look because of photography. I found it interesting that some of us even start to favor photographs over the real thing. A photograph is not reality. Photography flattens objects and compress unoccupied space. Photography offers only a glimpse of reality but offers it in a way other media can not. In this chapter we learn about index, icons, sign proper, and symbols. One of the most important issues on the postmodern agenda has been the revolt against traditional positions of privilege and favor granted to specific media, social groups, strategies of thinking, and elements in art, science, philosophy, and government.